If you sell fonts, mockups, templates or graphics on Marketore, you’ve probably wondered where your buyers come from. We looked at how sales actually happen on the marketplace. The pattern is clear, and it may not be what you expect.
Buyers rarely browse. They arrive on one product page, already interested, and they buy. And most sales go to sellers who promote their work somewhere else first, mainly on Behance.
Here’s what that means for your shop, and what to do about it.
How a typical sale happens
Most buyers land directly on a single product page and buy the first product they look at, usually within minutes of arriving. Very few start on the homepage, and very few use search first.
In other words, they made up their mind before they got here. Usually, something they saw elsewhere sent them.
So the decision to buy mostly happens off Marketore. Your job is to reach people where they’re deciding, and send them straight to the right page.
Where buyers come from
The large majority of sales go to sellers who actively promote their own products off-site, mainly on Behance. A seller posts a project for a product, people click through to the product page, and they buy.
Sellers who don’t promote their products anywhere rarely sell. Listing a product and waiting to be discovered doesn’t work well here, at least not yet.
So far, traffic from Google, Pinterest and Facebook has produced little. That may change. But if you only have time for one channel today, make it Behance.
Publish one Behance project per product
This is the most useful thing you can do. The pattern that works looks like this:
- One project per product. Not one project for your whole shop. Each product gets its own project, its own title and its own link.
- Previews that show the product at work. For a font, show the full character set and a few real layouts. For a mockup, show the scene, a close-up and what you can edit. For a template, show every page or slide.
- A link to that exact product. Put it near the top of the project, and again at the end.
- A title that says what it is. “Harbor – Vintage Serif Font” tells people what they’re looking at. “Harbor” on its own doesn’t.
While you’re at it, add your Behance profile to your shop. In Shop Manager, open Shop Settings from your account menu and fill in the Behance field under Account. It then shows on your public shop page.
Link to the product, not your shop
This detail matters more than it looks. Link to the product page itself: not your shop page, and not the Marketore homepage.
Buyers arrive wanting one specific thing. Send them to the homepage and they have to hunt for it. Send them to your shop page and they have to pick it out from everything else you sell. Plenty of people won’t bother.
The product page is where they see the previews, choose a license and buy. The quickest way to get that link: in Shop Manager, open Products, click the link icon next to the product and choose where you’re posting it — Behance, Pinterest, Instagram and so on. It copies a short link made for that product and that site, like marketore.com/k7x2qp. It opens the product page, and it tells us the visit came from your post.
Give every product a title that says what it is
A name on its own tells a buyer nothing. “Aurora” could be anything. “Aurora – Modern Script Font” tells them straight away.
Titles that say what the product is get found. Marketore’s search looks at the words in your title, description and tags, and people scanning a page of results read titles first. Use the words a buyer would actually type:
- “script font”, “serif font”, “handwritten font”
- “t-shirt mockup”, “phone mockup”, “packaging mockup”
- “Canva template”, “Instagram post template”, “flyer template”
One caution before you rename anything. A product’s web address is made from its title. Change the title and the address usually changes too. Every link you’ve already shared to the old address will then open a “Page not found” page.
So get the title right before you share the link. If you rename a product people already link to, update those links straight away.
Price where buyers expect
You set your own prices. Among the best-selling products, a Personal license usually costs somewhere from the mid-teens to around twenty dollars.
That’s not a rule. A large font family or a big bundle can justify more. But if a single font or a single mockup costs well above that range, make sure your previews show why.
Set all three license prices yourself
Every product on Marketore is sold under three licenses: Personal, Commercial and Extended Commercial. Buyers choose one on the product page, and each shows its own price. Our licensing page explains what each one covers.
Set all three prices yourself in Shop Manager. If you leave the Commercial or Extended Commercial price empty, Marketore fills in a default based on your Personal price. That may not be the price you’d choose.
Think about who buys each tier. A freelancer designing for a client needs Commercial. A brand printing more than 10,000 t-shirts needs Extended Commercial. Price each tier so that buyer can say yes without having to message you first.
Reply to buyer messages quickly
Buyers can message you from your product page and your shop page. Once you’ve had a few conversations, Marketore shows them how reliably you reply, before they write. It uses plain words such as “Usually replies within a day” or “Rarely replies”.
A buyer with a question is often one answer away from buying. A quick, clear reply can win the sale. Silence can lose it, and it shows in that label for the next buyer too.
You’ll get an email when a buyer writes to you. Reply from Shop Manager, ideally the same day.
Keep products live once people link to them
A link you’ve shared only works while the product is published. Unpublish a product and every old link to it, on Behance, Pinterest, a blog or a chat, opens a “Page not found” page instead. That’s a lost sale, and maybe a lost buyer.
If a product needs work, fix it in place. Upload corrected files and better previews while the page stays live. Every Marketore license includes free updates, so people who already bought it benefit too.
Earn a commission through the affiliate program
Marketore also runs an affiliate program at affiliate.marketore.com. Anyone with a Marketore account can sign in, make a link to any product and earn a commission on sales that come through it.
That includes you, and it includes your fans. If people like your work and want to share it, point them there. The current rates and terms are on the affiliate site.
New to Marketore? Start here
If you’re looking for a place to sell fonts, mockups, templates or graphics, here’s everything above in five steps:
- Open your shop in Shop Manager.
- Add a product with a descriptive title, strong previews and a price for each of the three licenses.
- Once it’s live, copy its link from Shop Manager → Products (the link icon), choosing Behance.
- Publish a Behance project for that product, with the link near the top.
- Reply to messages quickly, and keep the product live.
Then do the same for your next product. You keep full ownership of your work; our terms have the details.